Flanders Classics introduced extra progress immediately in its ongoing mission to assist ladies’s biking. The Belgian race organizer introduced Specialised into its advocacy plans, partnering with the model to advance its Closing the Hole program.
Flanders Classics launched Closing the Hole with assist from KPMG in 2019. Its three-pronged purpose seeks to extend gender fairness throughout its six races in three key areas: reside TV protection, classification on the worldwide calendar, and prize purses.
Closing the Hole
This system is at present winding towards the top of its preliminary four-year technique. Progress, in accordance with Flanders Classics CEO Tomas Van Den Spiegel, has been regular for the reason that outset. Requested what folks can anticipate in this system’s remaining yr, Van Den Spiegel promised equal prizes for women and men.
“This yr we’ve determined to stage the prize cash for Tour de Flanders,” Van Den Spiegel stated. “That is simply step one in direction of 2023, and we nonetheless must stage the prize cash for all our races.”
Specialised joins the initiative as Official Bike Companion
Specialised Bicycles’ two-year dedication to Closing the Hole begins instantly — the model plans to attend Gent-Wevelgem this Sunday, March 27.
Particulars on how Specialised will assist Flanders Classics proceed its work to stage the taking part in discipline had been unavailable as of this writing. In a press release, Specialised PR Chief Kelly Henningsen spoke to the shared imaginative and prescient the partnership represents.
“This partnership is smart on many ranges. Flanders Classics not solely represents among the most fun and iconic races in biking however becoming a member of them of their dedication to Closing the Hole for ladies in biking is 100% aligned with our values,” Henningsen stated. “We strongly imagine within the work Flanders Classics has already accomplished to advertise six of the largest ladies’s races on the calendar and we’re proud to work with them to understand equality for ladies in sport.”
The 2022 Flanders Classics season bought underway on February 26.
Annemiek van Vleuten and Wout van Aert took the ladies’s and males’s fields, respectively, at Omloop Het Niewsblad.